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Project | Ecomondo The Green Technologies Expo

Place | Rimini Exhimercedesion Center, Milan

Date | 2014

Client | Idea Meeting International for Mercedes Benz Italia

CHALLENGE

To Exalt the MB brand during the Ecomondo show in Rimini, giving maximum visibility to the the vehicles exposed.

CONCEPT

Stregth and poligonal lines, a minimal formal research in armony with the German brand, with a cold materic touch of the OSB wood. The green light to underlines the ecocompatibility of all of the MB vehicles.

RESULT

MB pavillon in perfect armony with the brand. MInimalism togheter to the warmth power of the wood and the light element, such as presence and fine detail; this is MB pavillon!