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Project | Mercedes Benz, salone del camper 2012

Place | Parma

Date | 2012


CHALLENGE

A new stand able of getting out from the classical Mercedes schemes.

CONCEPT

Dematerializing, through the use of a metallic frame, the changeable part of the vehicles and exalt in this way the Mercedes truck as the unique changeless part.

RESULT

A dynamic stand where technology joins with conceptual thoughts and art, to let understand to the visitors how much Mercedes Benz works for safety and amusement of the whole family. A stand which, with his design, takes inspiration from the 4 cardinal points and exalts the theme of the travel, under a sky made of words which drives who chooses a Mercedes vehicle.