loading

Project | LA RINASCENTE

Place | Rome

Date | 2017

Client | La Rinascente S.p.A.

CHALLENGE

To design a sartorial light which represents the La Rinascente Brand and talks with the city of Rome.

CONCEPT

External _ The system of the windows becomes the luminous and communicative instrument and thanks to it is possible to generate variable scenarios.
Interiors_ To Illuminate and valorize the architectural space with high chromatic performances and visual comfort.

RESULT

A luminous direction permits to change the “dress” of the facade in relationship with natural or social events. In the interiors, a zenital light, direct and balanced, armoniously fits the architectural project of the architect Vincent Van Duysen.